This module is devoted to career development, an aspect that tends to be overlooked in traditional artistic curricula when in fact it is of great importance for young musicians. Four themes will be tackled: communication — i.e. making appropriate content for social networks and building a timely strategy; musical production and outreach concerts, including unfamiliar concert formats that many musicians tend to neglect, and for which they thereby miss out on opportunities to perform; how to build an audience and involve local communities in a given artistic project; and gender issues, which raise the question of equal representation on stage, and access to public and private funding.

In this webinar, we will offer ideas about how to connect with concert and social media audiences by creating personal and engaging content to share with them. Topics include social media videos and posts, programme notes, concert talks, and the recording of liner notes.
Speakers: Robert O. BEAHRS and Jane HARRISON
Proposed and coproduced by Istanbul Technical University MIAM.

Connecting with your audiences

Medinea On Air is a European Union Erasmus+ funded programme that unites six partners from the Mediterranean region: the Festival d’Aix-en-Provence (France), the Ente Musicale di Nuoro (Italy), ARC Research and Consultancy (Malta), the Escola Superior de Música de Lisboa (Portugal), the University of Ljubljana – Academy of Music (Slovenia), and the Istanbul Technical University (Turkey).

Medinea On Air aims to provide specific preparation for classical musicians and improvisers who wish to audition for the Mediterranean Youth Orchestra’s symphonic and Medinea Sessions; and more broadly, to enrich young musicians’ musical training. Therefore, in addition to Audition and Competition Preparation, the programme provides three other modules: Digital TechnologyCareer Development and Human, Social and Entrepreneurial Skills and Aesthetics, Cultures, Identities and Artistic Encounters.